INFLUENCER BRANDING

 
 

What is personal branding & why do i need it?

The term branding has long been used for companies, but in 2018 almost every individual has a personal brand. The question is not IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined by the rest of the world.

Are you an influencer? If so, it's time to start thinking of yourself as a brand.

What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you would like for your brand to be perceived, you can start to be much more strategic about developing it.

HOW DO I START BRANDING MYSELF?

Luckily, MUSE has a number of ways in which you can begin to cultivate your personal brand. We've laid out some of those options below so you can choose which tools are right for you in our 'a la carte' options, or with one of our awesome branding & PR packages.

 

SIGNATURE LOGOS

Let's start out with what we believe is, the most important piece of every brand — your logo. Every major celebrity and digital influencer has their own signature logo. This logo represents you and should embody exactly what you want to portray to the world.

For example, LeBron James' logo is strong, bold and minimalistic whereas Ariana Grande's logo is romantic, personal and feminine.

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As you can see both logos appropriately allude to their personality and identity. Here are some more examples of beautiful personal brand logos below.

MEDIA & PRESS KITS

Our media & press kits are created with bloggers, models and social media influencers in mind! Perfect for helping you easily and professionally pitch yourself to brands. A media/press kit is a document that outlines the key facts and statistics about you. Generally, a media kit is given to potential advertisers or brands that you want to collaborate with. It lets marketers know all about you!

Press kits for bloggers include things like which topics you write about and how many followers you have on Instagram. And for models and entertainers, it usually includes a brief bio, a list of brands you've worked with, links to your magazine features, interviews and press exposure and your social media stats.

If you want to collaborate with a brand, you should definitely have a media/press kit ready to send. Not only does it make you look professional, but it also shows a potential advertiser why they should work with you.

 

WEBSITES

Ah, the website. This is in our opinion, the very mecca of everything related to your career and brand. Whether you're a celebrity or model who needs a central hub for your portfolio (example, Adriana Lima or Sarah Underwood) or a blogger looking for the perfect place to share your thoughts with the world, your website is how you publish everything related to you.

Having your own domain name (www.yourname.com) with a beautifully branded website is a sophisticated and professional way to present yourself to the public. Additionally, websites serve as the perfect way to re-direct your followers from your Instagram to your blog, online store or latest interview.

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INSTAGRAM CONTENT CREATION & CURATION

There’s a lot more to managing an Instagram page than other networks like Twitter or Facebook. Because you can only post from a phone, and most scheduling software developed to this point cannot get around that feature, having a successful Instagram campaign takes time and planning.

We believe that one of the keys to successful branding is consistency. That's right, consistency is what separates great branding and great influencers from the rest. With Instagram being the most powerful social media marketing tool to date, it's important that your Instagram profile is consistently providing interesting and visually appealing content — every post, every time. Additionally, the demand for posting content for influencers has reached about 1-2x per day.

With content creation services, we dispatch a local photographer to you to create images with you every 4-8 weeks to ensure you consistently have fresh content for your social media accounts. Then we strategically map out your posting schedule and captions along with the best times of day for you to post every month for the most optimized audience reach.

What about curation only services?

Instagram curation only is less intensive than content production. The difference between production and curation is that we’re not taking the photos in curation. Rather, we receive the photos from you. We select, edit, and write the copy for your Instagram account so you don’t have to worry about it.

Great examples of perfectly curated Instagram accounts include Kim Kardashian and Lorna Lux, pictured below.

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A LA CARTE

*PRICES STARTING AT

MEDIA KIT $899*

CUSTOM LOGO $599*

WEBSITE DESIGN $1,599*

INSTAGRAM CONTENT CURATION $499/MONTH*

INSTAGRAM CONTENT CREATION & CURATION $2,300* (INCLUDES PHOTOSHOOT AND UP TO 30 EDITED IMAGES)

 

BRANDING & PR PACKAGES

APril 2018

 

branding & pr BRONZE

$6,989*

WHAT'S INCLUDED?

custom website design and hosting (ex. www.yourname.com includes press page, custom bio and social media pages)

interviews by UP TO 3 FASHION, ENTERTAINMENT OR LIFESTYLE MAGAZINES

 

 branding & pr SILVER

$8,649*

WHAT'S INCLUDED?

custom website design and hosting (ex. www.yourname.com includes press page, custom bio and social media pages)

custom brand logo design

interviews by UP TO 4 FASHION, ENTERTAINMENT OR LIFESTYLE MAGAZINES

 

branding & pr GOLD

$10,989*

WHAT'S INCLUDED?

custom website design and hosting (ex. www.yourname.com includes press page, custom bio and social media pages)

custom brand logo design

MEDIA KIT

interviews by UP TO 5 FASHION, ENTERTAINMENT OR LIFESTYLE MAGAZINES

 

branding & pr PLATINUM

$12,498*

WHAT'S INCLUDED?

custom website design and hosting (ex. www.yourname.com includes press page, custom bio and social media pages)

custom brand logo design

MEDIA KIT

INSTAGRAM CONTENT CURATION

interviews by UP TO 6 FASHION, ENTERTAINMENT OR LIFESTYLE MAGAZINES

 

 

*INSTAGRAM CONTENT CREATION SERVICES AVAILABLE AS AN ADD ON TO ANY PACKAGE. INTERVIEWS FOR MAGAZINES BASED ON AVAILABILITY ONLY.